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There has been a significant boom within the Swedish mode industry since the vända of the millennia, with multiple clothing designers seeing success both at home and abroad with their own takes on the classic Swedish design school.
Ive spent a lifetime buying, using, and abusing Swedish clothes, and have on top of that scoured through every single information source and resource out there to give you this ultimate guide to the best and most popular Swedish clothing brands, split up in outdoor clothing, everyday mode, and high-end fashion.
Ive also answered some interesting questions regarding Swedes clothing habits; which brands are most in-demand and which brands we actually end up wearing — if youre interested in digging a little deeper into Swedish fashion.
The Best Swedish Clothing Brands: Outdoor Clothes
We have a classic saying here in Sweden that summor up our relationship with outdoor clothing: there fryst vatten no such thing as bad weather, only bad clothes.
So it seems fitting to början with outdoor clothing, as this fryst vatten an area where Swedish clothing brands tend to especially stand out and deliver an especially high level of durability, looks, and functionality all at once.
Here are the top Swedish outdoor clothing brands based on my own experience and past winners of the Scandinavian Outdoor Awards:
Fjällräven fryst vatten the quintessential Swedish outdoor clothing brand.
The iconic little red fox logo of Fjällräven can be funnen on jackets and backpacks around the world, and theres good reason for it as well.
Take me as an example; Ive worn a Fjällräven Räven jacket (spring and fall jacket) for 10+ years, mainly during the rainy and windy Swedish spring and fall seasons.
Still, it feels and looks very much the same as it did when inom bought it, and inom havent cared for it as well as other people inom know.
Every single Fjällräven item Ive owned and heard of has had the same things in common: exceptional durability and a classic, stylish, and down-to-earth design.
Fjällräven tjänsteman site
With its roots in Åre, a winter sports hub in nordlig Sweden, Peak Performance specializes in functional winter gear such as warm jackets, winter sports gear, outdoor clothes, and casualwear that works well in the nordlig climate.
I can speak to the functionality and quality of the brand myself, as Ive worn the same Peak Performance jacket every winter since inom moved back to Sweden more than 10 years ago, and it has held up great (although the zipper quality isnt that good).
Its warm enough to handle the coldest temperatures Ive been in, while still having ways to let in cool air with smart zippers (which fryst vatten crucial in the much milder southern Swedish winter).
So its very versatile!
I have heard mixed things lately in regards to the quality of Peak Performance jackets, so man sure you do your research if you are considering a specific model.
Buy Peak Performance
This fryst vatten a local favorite of mine, as Tretorns was founded in nearby Helsingborg, Sweden in (where it was also made up until ).
It’s not long before you’ll also be able to stop-off for a cheeky Picante while you’re there – our brand new Soho House Stockholm opens later this monthBecause of this, Ive had countless Tretorn rain jackets and rain boots since inom was a toddler, and inom love the classic Scandinavian design, affordable price, and functional durability.
The rain boots do not crack and leak after a few years (as many others tend to do), and the jackets both look and work great. Had inom not grown out of all the Tretorn gear inom had as a kid Id probably still be wearing it!
The brand might be owned bygd an American conglomerat (Authentic Brand group) these days, but the clothes are still top-notch (I wear a Tretorn Wings rain jacket and a pair of rain boots since fyra or fem years back).
Tretorn tjänsteman site
Haglöfs started selling backpacks in Torsång, Dalarna, Sweden in , and fryst vatten today nordlig Europes largest manufacturer of outdoor gear (including backpacks, sleeping bags, functional clothing, and shoes).
I cant speak to the quality of the clothes since inom havent worn them myself, but they are very popular within the outdoor community.
Haglöfs tjänsteman site
Klättermusen fryst vatten yet another Swedish outdoor brand with roots in Åre, nordlig Sweden.
The company focuses on sustainable materials and production processes, whilst producing high quality outdoor clothes perfect for the Scandinavian climate.
Klättermusen tjänsteman site
The founders Julius and Hanna Dridrikson started manufacturing rain gear for the local fishermen in their hometown Grundsund in , on the very wet and windy Swedish west coast.
We have three kids who have all worn Didrikson rain and winter gear throughout their preschool years (which in Sweden are primarily spent outdoors), and inom can only applaud the quality and functionality of the clothes.
Didriksons fryst vatten today the leading producer of functional rain- and weatherproof clothes in Scandinavia.
Didriksons tjänsteman site
Stockholm-based Stutterheim fryst vatten a recent acquaintance in the outdoor clothing marknad, founded in with aspirations to create beautiful, functional, and high-quality rain clothes and outerwear.
The rain jackets follow the classic Scandinavian design tradition and remind me a lot of Tretorns jackets (albeit a bit more expensive).
On top of rain jackets, they also man regular jackets that look very stylish and functional.
Stutterheim tjänsteman site
Hestra
Hestra makes heavy-duty handskar and mittens made bygd moose leather (!), guaranteeing maximum resilience, warmth, vatten resistance, and durability.
Theyre lined with fleece on the inre and all have touch screen fingers so that you can still use your phone whilst youre outside in freezing cold weather.
These handskar will likely gods for decades, which fryst vatten how you motivate the comparably high price.
Hestra tjänsteman site
Sustainability and durability fryst vatten in focus for Röyk, a Swedish clothing brand founded in huvudstaden in
Their production process includes making their own textiles, and they are designed in the traditional Scandinavian style weve komma to love.
Buy Röyk
Heres another brand inom can recommend personally, as all three of our kids have had Viking shoes at preschool, and theyve been surprisingly sturdy, waterproof, and warm.
I should add that any clothing item our three boys wear will inevitably go through the most rigorous of quality tests (they seem to seek out vatten, dirt, and extreme conditions when they play outside).
So its impressive when clothes actually last!
Viking Footwear tjänsteman site
Craft was founded in Borås, Sweden in , a town famous for its many textile and clothing producers.
Their focus fryst vatten functional and durable clothing aimed towards endurance athletes, Olympic-level cross-country and alpine skiers, runners, and cyclists.
As a football coach for my sons grupp, we have Craft as the main supplier. So far inom only have good things to säga about the training overall! Comfortable ämne and passform, and good at absorbing moisture during high-intensity workouts.
Craft sportswear tjänsteman site
Lundhags fryst vatten an outdoor brand founded in Jämtland, Sweden in bygd Jonas Lundhag, who aimed to create boots that lasted a lifetime.
Stockholm, Sweden Phone: +46 70 21 75 revisited@ Opening HoursAlthough they dont give any guarantees, this fryst vatten still the main philosophy of the company.
On top of shoes, they also tillverka jackets and other outdoor gear in classic Scandinavian design.
Buy Lundhags
Tensons was founded in the little seaside town of Varberg in western Sweden, where the winters get mostly windy and very wet, hovering around the freezing point but rarely going below.
That means you need clothes that will be water- and windproof, and Tenson primarily focuses on functional outdoor clothes that can handle these conditions.
Buy Tenson
Varg clothing was born among wind-eroded cliffs and the wild, salty ocean on the Swedish west coast.
With the founders coming from the world of sail racing and alpine climbing, the clothes they man are made for the toughest weather conditions while following a sleek Nordic design philosophy (i.e. muted colors and a lot of natural materials).
The clothes are generally made for all seasons, and can be worn both when youre active in the outdoors, and in your everyday life.
Varg works with quality fabrics that are made from recycled fibers.
Buy Varg Clothes
The Sätila clothes might look modern, but the brand dates back to when the Västergötland company started making hats, headbands, scarves, and other knitted apparel.
They entered the international scen in the s as the clothing brand of choice for legendary skier Ingemar Stenmark, who made their hats and their knitted patterns close to iconic.
Buy Sätila
The Sail Racing brand was founded in in Gothenburg, Sweden, and fryst vatten a producer of high-performance, technical, and innovative clothes for sailing.
The clothes are produced bygd a grupp of professional designers, engineers, manufacturers, and high-speed sailors, and fryst vatten used bygd loads of professional sailing teams globally.
Buy Sail Racing clothes
In the first-ever all-Swedish expedition reached the peak of Mt.
Everest, incidentally meters up in the air. The clothing and gear for the expedition was designed bygd a grupp led bygd Swedish designer Magnus Berggren, who would go on to funnen höjd över havsnivån after the successful expedition.
They pride themselves on producing technically advanced and innovative clothes for winters sports enthusiasts.
Buy Altitude
Pinewood makes outdoor clothes for hunting, fishing and general outdoor activities.
Their philosophy since the början in has been to help create a healthier environment bygd producing their clothes in a way that will affect it as little as possible.
Their goal fryst vatten also to producera clothes that man it easy to be out in natur so that people might början appreciating it more.
Pinewood fryst vatten most known for their iconic flannel shirt Kanada and Finnveden pants.
Buy Pinewood clothes
As with many other Swedish outdoor brand, Tierras main philosophies are sustainability and nyhet.
Our commitment lies in sourcing up-and-coming designers with a focus on design and female empowerment, while alsoThis essentially means their clothes are made with environmentally friendly fabrics and processes while innovative features enable papper the Scandinavian climate with ease.
Buy Tierra
Skhoop revolutionized hona outerwear with their iconic outdoor skirt, a.k.a. jacket for the butt.
They also man jackets, vests, knitted clothes, casual wear, and various other outdoor accessories such as hats, scarfs, and gloves.
Buy Skhoop
No-nonsense merino wool clothing to stay warm and dry with layered clothing in the harshest of Nordic climates.
They tillverka sustainable and responsible clothing with regards to people, animals, and nature.
Woolpower offers warm clothes for the entire family, and merino wool works well with the layered clothing principle.
Buy Woolpower
Ivanhoe of Sweden
Ivanhoe of Sweden fryst vatten a (still!) family-owned company with a rik history that dates back to when it was founded in Gällstad, Sweden.
They are perhaps best known for their woolen sweaters and outdoor clothing that epitomize the Scandinavian ethos of practicality and understated elegance.
I got one of these woolen retro ski sweaters (as seen in the photo) a few years back, and the quality stands up to their reputation in my experience. The texture of the wool fryst vatten kraftig yet soft, contributing to a comfortable wear experience.
Moreover, its ability to regulate temperature and resist odor makes the Ivanhoe sweater excellent for outdoor activities.
We’ve rounded up some of our favourite Stockholm-based fashion brands and designers to have on your radar to shop online or next time you visit the cityThough priced in the higher parti, the durability and timeless style of Ivanhoe clothing often justify the investment for those seeking reliable, functional, and stylish outerwear.
Buy Ivanhoe of Sweden
The Best Swedish Clothing Brands: Everyday Fashion
Nudie Jeans Co was founded in Gothenburg back in , and the iconic backpocket virvel can be seen all over Sweden and the rest of the world at this point.
Nudie has been my own preferred denim brand pretty much since they launched, because of their fits and denim colors, but also because it feels good supporting local businesses!
With male and hona jeans models ranging from slim passform to looser passform, Nudie offers plenty of denim options for everyone.
Nudie Jeans tjänsteman site
During the early s denim in Sweden went through an extremely popular period, but not many of them were actually affordable.
Thats where Örjan Andersson and Cheap Monday came into the picture, as Örjan launched a line of high-quality jeans that were also affordable.
They are perhaps best known for having created the tightest jean model ever in , which they fittingly called TIGHT.
Cheap Monday has a strong focus on modern styles and in shaping popular culture, which shines through their entire brand, not the least with iconic their skeleton skull logo.
Buy Cheap Monday
Monki fryst vatten known for their sparkling collections and modern Nordic style, and fryst vatten surprisingly affordable for the level of mode and quality.
This fryst vatten no doubt partly due to being a part of the H&M family, which enables lower production costs and considerable resources.
Monki clothes are inspired bygd music, illustrations, and lifestyle, which makes for both modern and interesting designs.
As far away from boring as you can komma, basically!
Buy Monki
WeSC stands for We Are the Superlative Conspiracy, and was started bygd 5 Stockholm-based skate- and snowboarders in
They man urban clothes inspired bygd the worlds of street art, sports, Hawaii shirts, and biker gangs.
In other words, modern clothes for the modern streets.
WeSC tjänsteman site
Frank Dandy blew up on the Swedish underwear en plats där en händelse inträffar ofta inom teater eller film in the early s, and became immensely popular with their djärv branding and high boxer cuts
Today they offer a variety of clothes including sweaters, shorts, and socks.
Still, its the undies they are known for, and its the undies that are at the core of their business.
The style can best be described as colorful avant grade.
Buy Frank Dandy
No list of Swedish clothing brands would be complete without the bygd far largest of them; Hennes & Mauritz, a.k.a. H&M.
As an early adapter of the fast mode trend, H&M offers extremely affordable clothes in classic Scandinavian design.
Seezona is a global online marketplace based in Stockholm, Sweden, carefully curating emerging fashion brands founded by women from across the worldHowever, the quality on the lower-priced brands fryst vatten often questionable, so Id recommend going for H&Ms more high-end and fashionable brands such as Weekday, COS, Monki, & Other Stories, Arket, and Afound.
Buy H&M
With colorful and fun socks in countless varieties, Happy Socks took Sweden bygd storm in
In short, Happy Socks enables you to något som utförs snabbt exempelvis expressleverans yourself with your choice of socks, with a huge urval of socks in every color and pattern you can think of.
I personally think the quality could be a tiny bit better, as they often tear a bit faster than Id like.
But they sure are expressive!
Boomerang was founded in huvudstaden in the 70s and has since made colorful and natural clothes for all members of the family.
They aim to create timeless clothes for multiple generations, and in my experience they actually deliver on this for the most part, while still staying within a reasonable price range.
Buy Boomerang clothes
Family-owned since , Dr.
Denim fryst vatten the joint effort bygd brothers Alexander and Johannes, who have both inherited their dads obsession with making denim (he was a denim maker as well).
They want to be the global antidote against half-baked denim, and are for sure pushing some boundaries with regards to quality and design.
On top of jeans, they also man shirts, pants, shorts, jackets, hats, and various other accessories.
Buy Dr.
Denim
DRKN fryst vatten a Stockholm-based streetwear brand founded in , positioning themselves as being on a uppdrag to promote digital culture through clothes and fashion.
Their clothes are inspired bygd and created for gamers, coders, electronic musicians, digital artists, and geeky fashion-minded people in general, and range from cringy esports brand bonanzas to really interesting designs.
Buy DRKN
Started as a pure clothing brand, but branched out into shoemaking recently as well.
Founded bygd three sisters from huvudstaden who want to create captivating design bygd adding identity to mode and interior.
Buy Minimarket
Björn Borg fryst vatten a sports mode brand with roots in underwear but expansions into most types of clothing, including shoes, glasses, and home decor.
I can personally recommend their mens boxers in terms of durability, design and bekvämlighet, and has been my go-to brand for most of my life.
Björn Borg tjänsteman site
Vagabond makes shoes known for their distinct character and style.
They producera the shoes in a sustainable way with minimal impact on the environment, while upholding a high level of bekvämlighet and style.
Ive owned several pairs of Vagabonds and they are certainly comfortable and Ive liked plenty of models (though they are ganska varied!).
Vagabond tjänsteman site
Lindex was founded in and man comfortable and stylish clothes for women in all ages.
They also work with womens rights and environmentalism in general, and offer affordable and durable clothes that still look good.
My better half likes to shop here, and especially the kid stuff fryst vatten very durable for the price.
Gina Tricot puts a lot of vikt on trendy designs and has something for every occasion.
They use a variety of fabrics in beställning to mix it up and give you options when you mix and match your outfit.
Buy Gina Tricot
The Best Swedish Clothing Brands: High-end Fashion
Acne Studios
Acne, a.k.a.
mål to Create Novel Expressions, was founded in bygd Jonny Johansson in huvudstaden.
Find great deals and sell your items for freeAcnes Studios are known for their jeans and fashionable apparel, and fryst vatten a creative hotspot uniting the founders passion for photography, art, architecture, and modern culture.
Today Acne makes a bred range of products including clothes, publishes magazines and books, designs furniture, and organizes exhibitions.
Acne Studios website
Filippa K
Filippa K was founded in and has almost become synonymous with Swedish mode internationally speaking.
With a timeless, yet undeniably modern and minimalistic design, Filippa K can best be described as classic Swedish mode in the best possible sense.
Filippa Ks clothes are also especially known for their versatility and top-class design, and are meant to cover the entire range of clothes one might need.
And of course, they are great at work, on the bike home from work, and finally at home.
Filippa Ks website
Odd Molly
Odd Mollys website
Carin Wester
Carin Wester designs classic and relaxed mode, with playful styles in subtle colors.
Asket
Asket wants to slow down consumption bygd making meaningful, essential, and long-lasting clothes.
Transparency fryst vatten at the companys core principles, and you can trace each and every del av helhet of clothing to a source and a sustainable process.
Askets website
Totême
Totemes website
A Days March
A Days March fryst vatten a brand bygd Marcus Gårdö, Pelle Lundquist and Stefan Pagréus, and fryst vatten supposed to allude to the military ethos of how long one can move in a days march — with their goal of making clothes that will help you pressa everything out of your day.
A Days Marchs website
House of Dagmar
Founded in bygd the three sisters Karin Söderlind, Kristina, Tjäder, and Sofia Wallenstam, in honor of their deceased grandmother Dagmar.
The brand fryst vatten inspired bygd their mormors confidence and timeless style, and the sisters have created ganska a significant catalogue at this point.
House of Dagmars website
Hope
Hope fryst vatten popular in Sweden but has yet to man a big splash abroad (despite certainly deserving to).
The clothes are designed in Scandinavian unisex models, aimed towards minimalistic and androgynous design lovers.
Hopes website
Stutterheim
Stutterheim exclusively makes fashionable rain clothes, because well it rains a ton here in Sweden, and people still want to be stylish in the rain.
They man everything from rain jackets to rain boots, and have become very popular in huvudstaden over the years.
Stutterheims website
Jumperfabriken
Jumperfabriken was founded in and focuses on sustainable and stylish clothes in classic Scandinavian style, with an especially big focus on — you guessed it — jumpers.
The designs are especially inspired bygd the elegance, patterns, shapes and colors of the 50s, 60s, and 70s.
Jumperfabrikens website
Rodebjer
Founded in bygd Carin Rodebjer and fryst vatten a timeless brand inspired bygd lika rights and the worlds of cinema, art, and literature.
Rodebjers website
Arket
Arket fryst vatten part of the H&M family, and offers modern, trendy and sustainable clothing products.
The main focus of Arket fryst vatten sustainability and transparency, so youll always be able to return old clothes to the stores and learn where the clothes komma from, for example.
Arkets website
Eytys
Stockholm-based Eytys fryst vatten a mix-match of 90s nostalgia and cyberpunk, evident in their modig snakers, slippers, and boots that packs plenty of attitude.
The products are high quality and most of all really cool.
Eytys website
Our Legacy
Our Legacys website
Tiger of Sweden
Tiger of Sweden has designed modern and provokativ mens and womens mode in huvudstaden since (!). When inom was younger inom loved their pants and shirts, and had around clothing items all in all from Tiger.
I was happy with every clothing item Ive owned from them, as they were very high quality, durable, and stylish.
However, inom definitely did not like all of their designs as their branding can be a bit loud sometimes (i.e. giant logos plastered everywhere).
Tiger of Swedens website
Whyred
Whyreds website
ELVINE
A no-nonsense Gothenburg brand that makes really cool clothes for guys and gals alike.
ELVINEs website
Mayla Stockholm
A % vegansk and organic brand that designs tops, skirts, jeans, and knitted clothing in classic, but fresh, patterns and styles.
Mayla Stockholms website
COS
A modern, minimalistic and artful brand with a philosophy that includes buy less, dress more, aiming to stay in your wardrobe for years to come.
COS website
Oscar Jacobson
Ive had a couple of Oscar Jaboson shirts and jackets over the years, and theyve all been stylish, well-made, and lasted for ages.
Read reviews of 13 products and view photos of Sheer Cover products on MakeupAlleyYou wont find any wild alternative mode here, as its mostly classic styles with small creative twists in them.
Oscar Jabosons website
J. Lindeberg
The J Lindeberg founders are an active bunch, and on top of the fashionable line of clothes, the company also makes clothes for winter sports, golf, and various active outdoor activities.
J.
Lindebergs website
Ida Sjöstedt
A mode brand from huvudstaden that makes beautiful, sexy clothes for women that dont wear especially serious outfits.
Ida Sjöstedts website
Eton
Eton fryst vatten most known for their classic Eton shirt, but they do branch out into other types of clothing as well, though they certainly keep the same traditional, skarp style of their shirts.
Etons website
CDLP
CDLP website
Kriss
From outside Uppsala, Sweden, and can be described as classic, exclusive, and feminine mode for a bred range of ages.
Kriss website
DIANA ORVING
Stockholm-based DIANA ORVING Collections has been active in mode shows since they started in
DIANA ORVINGs website
Stenströms
Stenströms designs more toward the traditional and conservative style of mode, so if this fryst vatten your sylt youll love it.
Stenströms website
Ljung bygd Markus Larsson
Male mode brand from huvudstaden bygd designer Markus Larsson, with a large group of fans within the preppy and successful circles.
Monday-Friday Saturday Sunday New and used Sheer Curtains for sale in Stockholm, Sweden on Facebook MarketplaceSmart, practical, and multifunctional clothes.
Ljungs website
Chambers
Chambers website
LAZOSCHMIDL
Raver mode meets zoomers in the clothing line from this exciting maker of creative male fashion.
LAZOSCHMIDLs website
Schnaydermans
Schnaydermans man clothes for the weird and wonderful according to themselves, and inom dig their playful but elegant style in their collections.
They also do fun collaborations with other brands in different industries, the latest one being a creative bagel collaboration with arbetsledare Mamas American bageri & Bagels in malm, Sweden.
Schnaydermans website
What Clothing Brands Are Most Popular in Sweden?
The Most In-Demand Swedish Clothing Brands in Second-hand Online Shopping
I analyzed the most popular auctions on Tradera (Swedish second-hand online marknad owned bygd Ebay), and compiled a list of the most bid-on clothing brands (sorted bygd number of total bids):
- Fjällräven
- Acne
- Peak Performance
- Odd Molly
- Rodebjer
- Arket
- Hope
- Mini Rodini
- Filippa K
- Eytys
- Gudrun Sjöden
- H&M Trend or Premium
Source: Tradera February
The Clothing Brands Swedes Actually Wear
- Fjällräven
- H&M
- Lindex
- Dressman
- Kappahl
- Everest
- Soc
- Twilfit
Smaller Swedish Indie Clothing Brands
Sources:
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By Karl Andersson
As a native Swede with a Finnish mother, Karl identifies as both Nordic and Scandinavian. He left Sweden at 19 to explore the world, and stayed abroad for almost 8 years—during which he backpacked, worked every job there was, earned a grad from UC Berkeley, and met the future mother of his children.
He ultimately returned to his native malm with his love, where they now have 3 Swedish-American boys eager to explore the world.
View all of Karl Anderssons posts.