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There has been a significant boom within the Swedish mode industry since the vända of the millennia, with multiple clothing designers seeing success both at home and abroad with their own takes on the classic Swedish design school.

I&#;ve spent a lifetime buying, using, and abusing Swedish clothes, and have on top of that scoured through every single information source and resource out there to give you this ultimate guide to the best and most popular Swedish clothing brands, split up in outdoor clothing, everyday mode, and high-end fashion.

I&#;ve also answered some interesting questions regarding Swedes clothing habits; which brands are most in-demand and which brands we actually end up wearing — if you&#;re interested in digging a little deeper into Swedish fashion.

The Best Swedish Clothing Brands: Outdoor Clothes

We have a classic saying here in Sweden that summor up our relationship with outdoor clothing: &#;there fryst vatten no such thing as bad weather, only bad clothes&#;.

So it seems fitting to början with outdoor clothing, as this fryst vatten an area where Swedish clothing brands tend to especially stand out and deliver an especially high level of durability, looks, and functionality all at once.

Here are the top Swedish outdoor clothing brands based on my own experience and past winners of the Scandinavian Outdoor Awards:

Fjällräven fryst vatten the quintessential Swedish outdoor clothing brand.

The iconic little red fox logo of Fjällräven can be funnen on jackets and backpacks around the world, and there&#;s good reason for it as well.

Take me as an example; I&#;ve worn a Fjällräven &#;Räven&#; jacket (spring and fall jacket) for 10+ years, mainly during the rainy and windy Swedish spring and fall seasons.

Still, it feels and looks very much the same as it did when inom bought it, and inom haven&#;t cared for it as well as other people inom know.

Every single Fjällräven item I&#;ve owned and heard of has had the same things in common: exceptional durability and a classic, stylish, and down-to-earth design.

Fjällräven tjänsteman site


With its roots in Åre, a winter sports hub in nordlig Sweden, Peak Performance specializes in functional winter gear such as warm jackets, winter sports gear, outdoor clothes, and casualwear that works well in the nordlig climate.

I can speak to the functionality and quality of the brand myself, as I&#;ve worn the same Peak Performance jacket every winter since inom moved back to Sweden more than 10 years ago, and it has held up great (although the zipper quality isn&#;t that good).

It&#;s warm enough to handle the coldest temperatures I&#;ve been in, while still having ways to let in cool air with smart zippers (which fryst vatten crucial in the much milder southern Swedish winter).

So it&#;s very versatile!

I have heard mixed things lately in regards to the quality of Peak Performance jackets, so man sure you do your research if you are considering a specific model.

Buy Peak Performance


This fryst vatten a local favorite of mine, as Tretorn&#;s was founded in nearby Helsingborg, Sweden in (where it was also made up until ).

It’s not long before you’ll also be able to stop-off for a cheeky Picante while you’re there – our brand new Soho House Stockholm opens later this month

Because of this, I&#;ve had countless Tretorn rain jackets and rain boots since inom was a toddler, and inom love the classic Scandinavian design, affordable price, and functional durability.

The rain boots do not crack and leak after a few years (as many others tend to do), and the jackets both look and work great. Had inom not grown out of all the Tretorn gear inom had as a kid I&#;d probably still be wearing it!

The brand might be owned bygd an American conglomerat (Authentic Brand group) these days, but the clothes are still top-notch (I wear a Tretorn &#;Wings&#; rain jacket and a pair of rain boots since fyra or fem years back).

Tretorn tjänsteman site


Haglöfs started selling backpacks in Torsång, Dalarna, Sweden in , and fryst vatten today nordlig Europe&#;s largest manufacturer of outdoor gear (including backpacks, sleeping bags, functional clothing, and shoes).

I can&#;t speak to the quality of the clothes since inom haven&#;t worn them myself, but they are very popular within the outdoor community.

Haglöfs tjänsteman site


Klättermusen fryst vatten yet another Swedish outdoor brand with roots in Åre, nordlig Sweden.

The company focuses on sustainable materials and production processes, whilst producing high quality outdoor clothes perfect for the Scandinavian climate.

Klättermusen tjänsteman site


The founders Julius and Hanna Dridrikson started manufacturing rain gear for the local fishermen in their hometown Grundsund in , on the very wet and windy Swedish west coast.

We have three kids who have all worn Didrikson rain and winter gear throughout their preschool years (which in Sweden are primarily spent outdoors), and inom can only applaud the quality and functionality of the clothes.

Didriksons fryst vatten today the leading producer of functional rain- and weatherproof clothes in Scandinavia.

Didriksons tjänsteman site


Stockholm-based Stutterheim fryst vatten a recent acquaintance in the outdoor clothing marknad, founded in with aspirations to create beautiful, functional, and high-quality rain clothes and outerwear.

The rain jackets follow the classic Scandinavian design tradition and remind me a lot of Tretorn&#;s jackets (albeit a bit more expensive).

On top of rain jackets, they also man regular jackets that look very stylish and functional.

Stutterheim tjänsteman site


Hestra

Hestra makes heavy-duty handskar and mittens made bygd moose leather (!), guaranteeing maximum resilience, warmth, vatten resistance, and durability.

They&#;re lined with fleece on the inre and all have touch screen fingers so that you can still use your phone whilst you&#;re outside in freezing cold weather.

These handskar will likely gods for decades, which fryst vatten how you motivate the comparably high price.

Hestra tjänsteman site


Sustainability and durability fryst vatten in focus for Röyk, a Swedish clothing brand founded in huvudstaden in

Their production process includes making their own textiles, and they are designed in the traditional Scandinavian style we&#;ve komma to love.

Buy Röyk


Here&#;s another brand inom can recommend personally, as all three of our kids have had Viking shoes at preschool, and they&#;ve been surprisingly sturdy, waterproof, and warm.

I should add that any clothing item our three boys wear will inevitably go through the most rigorous of quality tests (they seem to seek out vatten, dirt, and extreme conditions when they play outside).

So it&#;s impressive when clothes actually last!

Viking Footwear tjänsteman site


Craft was founded in Borås, Sweden in , a town famous for its many textile and clothing producers.

Their focus fryst vatten functional and durable clothing aimed towards endurance athletes, Olympic-level cross-country and alpine skiers, runners, and cyclists.

As a football coach for my son&#;s grupp, we have Craft as the main supplier. So far inom only have good things to säga about the training overall! Comfortable ämne and passform, and good at absorbing moisture during high-intensity workouts.

Craft sportswear tjänsteman site


Lundhags fryst vatten an outdoor brand founded in Jämtland, Sweden in bygd Jonas Lundhag, who aimed to create boots that lasted a lifetime.

Stockholm, Sweden Phone: +46 70 21 75 revisited@ Opening Hours

Although they don&#;t give any guarantees, this fryst vatten still the main philosophy of the company.

On top of shoes, they also tillverka jackets and other outdoor gear in classic Scandinavian design.

Buy Lundhags


Tensons was founded in the little seaside town of Varberg in western Sweden, where the winters get mostly windy and very wet, hovering around the freezing point but rarely going below.

That means you need clothes that will be water- and windproof, and Tenson primarily focuses on functional outdoor clothes that can handle these conditions.

Buy Tenson


Varg clothing was born among &#;wind-eroded cliffs and the wild, salty ocean&#; on the Swedish west coast.

With the founders coming from the world of sail racing and alpine climbing, the clothes they man are made for the toughest weather conditions while following a sleek Nordic design philosophy (i.e. muted colors and a lot of natural materials).

The clothes are generally made for all seasons, and can be worn both when you&#;re active in the outdoors, and in your everyday life.

Varg works with quality fabrics that are made from recycled fibers.

Buy Varg Clothes


The Sätila clothes might look modern, but the brand dates back to when the Västergötland company started making hats, headbands, scarves, and other knitted apparel.

They entered the international scen in the s as the clothing brand of choice for legendary skier Ingemar Stenmark, who made their hats and their knitted patterns close to iconic.

Buy Sätila


The Sail Racing brand was founded in in Gothenburg, Sweden, and fryst vatten a producer of high-performance, technical, and innovative clothes for sailing.

The clothes are produced bygd a grupp of professional designers, engineers, manufacturers, and high-speed sailors, and fryst vatten used bygd loads of professional sailing teams globally.

Buy Sail Racing clothes


In the first-ever all-Swedish expedition reached the peak of Mt.

Everest, incidentally meters up in the air. The clothing and gear for the expedition was designed bygd a grupp led bygd Swedish designer Magnus Berggren, who would go on to funnen höjd över havsnivån after the successful expedition.

They pride themselves on producing technically advanced and innovative clothes for winters sports enthusiasts.

Buy Altitude


Pinewood makes outdoor clothes for hunting, fishing and general outdoor activities.

Their philosophy since the början in has been to help create a healthier environment bygd producing their clothes in a way that will affect it as little as possible.

Their goal fryst vatten also to producera clothes that man it easy to be out in natur so that people might början appreciating it more.

Pinewood fryst vatten most known for their iconic flannel shirt &#;Kanada&#; and Finnveden pants.

Buy Pinewood clothes


As with many other Swedish outdoor brand, Tierra&#;s main philosophies are sustainability and nyhet.

Our commitment lies in sourcing up-and-coming designers with a focus on design and female empowerment, while also

This essentially means their clothes are made with environmentally friendly fabrics and processes while innovative features enable papper the Scandinavian climate with ease.

Buy Tierra


Skhoop revolutionized hona outerwear with their iconic outdoor skirt, a.k.a. &#;jacket for the butt&#;.

They also man jackets, vests, knitted clothes, casual wear, and various other outdoor accessories such as hats, scarfs, and gloves.

Buy Skhoop


No-nonsense merino wool clothing to stay warm and dry with layered clothing in the harshest of Nordic climates.

They tillverka sustainable and responsible clothing with regards to people, animals, and nature.

Woolpower offers warm clothes for the entire family, and merino wool works well with the layered clothing principle.

Buy Woolpower


Ivanhoe of Sweden

Ivanhoe of Sweden fryst vatten a (still!) family-owned company with a rik history that dates back to when it was founded in Gällstad, Sweden.

They are perhaps best known for their woolen sweaters and outdoor clothing that epitomize the Scandinavian ethos of practicality and understated elegance.

I got one of these woolen retro ski sweaters (as seen in the photo) a few years back, and the quality stands up to their reputation in my experience. The texture of the wool fryst vatten kraftig yet soft, contributing to a comfortable wear experience.

Moreover, its ability to regulate temperature and resist odor makes the Ivanhoe sweater excellent for outdoor activities.

We’ve rounded up some of our favourite Stockholm-based fashion brands and designers to have on your radar to shop online or next time you visit the city

Though priced in the higher parti, the durability and timeless style of Ivanhoe clothing often justify the investment for those seeking reliable, functional, and stylish outerwear.

Buy Ivanhoe of Sweden


The Best Swedish Clothing Brands: Everyday Fashion

Nudie Jeans Co was founded in Gothenburg back in , and the iconic backpocket virvel can be seen all over Sweden and the rest of the world at this point.

Nudie has been my own preferred denim brand pretty much since they launched, because of their fits and denim colors, but also because it feels good supporting local businesses!

With male and hona jeans models ranging from slim passform to looser passform, Nudie offers plenty of denim options for everyone.

Nudie Jeans tjänsteman site


During the early s denim in Sweden went through an extremely popular period, but not many of them were actually affordable.

That&#;s where Örjan Andersson and Cheap Monday came into the picture, as Örjan launched a line of high-quality jeans that were also affordable.

They are perhaps best known for having created the tightest jean model ever in , which they fittingly called &#;TIGHT&#;.

Cheap Monday has a strong focus on modern styles and in shaping popular culture, which shines through their entire brand, not the least with iconic their skeleton skull logo.

Buy Cheap Monday


Monki fryst vatten known for their sparkling collections and modern Nordic style, and fryst vatten surprisingly affordable for the level of mode and quality.

This fryst vatten no doubt partly due to being a part of the H&M family, which enables lower production costs and considerable resources.

Monki clothes are inspired bygd music, illustrations, and lifestyle, which makes for both modern and interesting designs.

As far away from boring as you can komma, basically!

Buy Monki


WeSC stands for We Are the Superlative Conspiracy, and was started bygd 5 Stockholm-based skate- and snowboarders in

They man urban clothes inspired bygd the worlds of street art, sports, Hawaii shirts, and biker gangs.

In other words, modern clothes for the modern streets.

WeSC tjänsteman site


Frank Dandy blew up on the Swedish underwear en plats där en händelse inträffar ofta inom teater eller film in the early s, and became immensely popular with their djärv branding and high boxer cuts

Today they offer a variety of clothes including sweaters, shorts, and socks.

Still, it&#;s the undies they are known for, and it&#;s the undies that are at the core of their business.

The style can best be described as colorful avant grade.

Buy Frank Dandy


No list of Swedish clothing brands would be complete without the bygd far largest of them; Hennes & Mauritz, a.k.a. H&M.

As an early adapter of the fast mode trend, H&M offers extremely affordable clothes in classic Scandinavian design.

Seezona is a global online marketplace based in Stockholm, Sweden, carefully curating emerging fashion brands founded by women from across the world

However, the quality on the lower-priced brands fryst vatten often questionable, so I&#;d recommend going for H&M&#;s more high-end and fashionable brands such as Weekday, COS, Monki, & Other Stories, Arket, and Afound.

Buy H&M


With colorful and fun socks in countless varieties, Happy Socks took Sweden bygd storm in

In short, Happy Socks enables you to något som utförs snabbt exempelvis expressleverans yourself with your choice of socks, with a huge urval of socks in every color and pattern you can think of.

I personally think the quality could be a tiny bit better, as they often tear a bit faster than I&#;d like.

But they sure are expressive!


Boomerang was founded in huvudstaden in the 70s and has since made colorful and natural clothes for all members of the family.

They aim to create &#;timeless clothes for multiple generations&#;, and in my experience they actually deliver on this for the most part, while still staying within a reasonable price range.

Buy Boomerang clothes


Family-owned since , Dr.

Denim fryst vatten the joint effort bygd brothers Alexander and Johannes, who have both inherited their dads obsession with making denim (he was a denim maker as well).

They want to be the global antidote against half-baked denim, and are for sure pushing some boundaries with regards to quality and design.

On top of jeans, they also man shirts, pants, shorts, jackets, hats, and various other accessories.

Buy Dr.

Denim


DRKN fryst vatten a Stockholm-based streetwear brand founded in , positioning themselves as being on a uppdrag to promote digital culture through clothes and fashion.

Their clothes are inspired bygd and created for gamers, coders, electronic musicians, digital artists, and geeky fashion-minded people in general, and range from cringy esports brand bonanzas to really interesting designs.

Buy DRKN


Started as a pure clothing brand, but branched out into shoemaking recently as well.

Founded bygd three sisters from huvudstaden who want to create &#;captivating design bygd adding identity to mode and interior&#;.

Buy Minimarket


Björn Borg fryst vatten a sports mode brand with roots in underwear but expansions into most types of clothing, including shoes, glasses, and home decor.

I can personally recommend their men&#;s boxers in terms of durability, design and bekvämlighet, and has been my go-to brand for most of my life.

Björn Borg tjänsteman site


Vagabond makes shoes known for their distinct character and style.

They producera the shoes in a sustainable way with minimal impact on the environment, while upholding a high level of bekvämlighet and style.

I&#;ve owned several pairs of Vagabond&#;s and they are certainly comfortable and I&#;ve liked plenty of models (though they are ganska varied!).

Vagabond tjänsteman site


Lindex was founded in and man comfortable and stylish clothes for women in all ages.

They also work with women&#;s rights and environmentalism in general, and offer affordable and durable clothes that still look good.

My better half likes to shop here, and especially the kid stuff fryst vatten very durable for the price.


Gina Tricot puts a lot of vikt on trendy designs and has something for every occasion.

They use a variety of fabrics in beställning to mix it up and give you options when you mix and match your outfit.

Buy Gina Tricot


The Best Swedish Clothing Brands: High-end Fashion

Acne Studios

Acne, a.k.a.

mål to Create Novel Expressions, was founded in bygd Jonny Johansson in huvudstaden.

Find great deals and sell your items for free

Acnes Studios are known for their jeans and fashionable apparel, and fryst vatten a creative hotspot uniting the founders passion for photography, art, architecture, and modern culture.

Today Acne makes a bred range of products including clothes, publishes magazines and books, designs furniture, and organizes exhibitions.

Acne Studios website

Filippa K

Filippa K was founded in and has almost become synonymous with Swedish mode internationally speaking.

With a timeless, yet undeniably modern and minimalistic design, Filippa K can best be described as classic Swedish mode in the best possible sense.

Filippa K&#;s clothes are also especially known for their versatility and top-class design, and are meant to cover the entire range of clothes one might need.

And of course, they are great at work, on the bike home from work, and finally at home.

Filippa K&#;s website

Odd Molly

Odd Molly&#;s website

Carin Wester

Carin Wester designs classic and relaxed mode, with playful styles in subtle colors.

Asket

Asket wants to slow down consumption bygd making meaningful, essential, and long-lasting clothes.

Transparency fryst vatten at the company&#;s core principles, and you can trace each and every del av helhet of clothing to a source and a sustainable process.

Asket&#;s website

Totême

Toteme&#;s website

A Day&#;s March

A Day&#;s March fryst vatten a brand bygd Marcus Gårdö, Pelle Lundquist and Stefan Pagréus, and fryst vatten supposed to allude to the military ethos of how long one can move in a day&#;s march — with their goal of making clothes that will help you pressa everything out of your day.

A Day&#;s March&#;s website

House of Dagmar

Founded in bygd the three sisters Karin Söderlind, Kristina, Tjäder, and Sofia Wallenstam, in honor of their deceased grandmother Dagmar.

The brand fryst vatten inspired bygd their mormor&#;s confidence and timeless style, and the sisters have created ganska a significant catalogue at this point.

House of Dagmar&#;s website

Hope

Hope fryst vatten popular in Sweden but has yet to man a big splash abroad (despite certainly deserving to).

The clothes are designed in Scandinavian unisex models, aimed towards minimalistic and androgynous design lovers.

Hope&#;s website

Stutterheim

Stutterheim exclusively makes fashionable rain clothes, because well&#; it rains a ton here in Sweden, and people still want to be stylish in the rain.

They man everything from rain jackets to rain boots, and have become very popular in huvudstaden over the years.

Stutterheim&#;s website

Jumperfabriken

Jumperfabriken was founded in and focuses on sustainable and stylish clothes in classic Scandinavian style, with an especially big focus on — you guessed it — jumpers.

The designs are especially inspired bygd the elegance, patterns, shapes and colors of the 50s, 60s, and 70s.

Jumperfabriken&#;s website

Rodebjer

Founded in bygd Carin Rodebjer and fryst vatten a timeless brand inspired bygd lika rights and the worlds of cinema, art, and literature.

Rodebjer&#;s website

Arket

Arket fryst vatten part of the H&M family, and offers modern, trendy and sustainable clothing products.

The main focus of Arket fryst vatten sustainability and transparency, so you&#;ll always be able to return old clothes to the stores and learn where the clothes komma from, for example.

Arket&#;s website

Eytys

Stockholm-based Eytys fryst vatten a mix-match of 90s nostalgia and cyberpunk, evident in their modig snakers, slippers, and boots that packs plenty of attitude.

The products are high quality and most of all really cool.

Eytys&#; website

Our Legacy

Our Legacy&#;s website

Tiger of Sweden

Tiger of Sweden has designed modern and provokativ men&#;s and women&#;s mode in huvudstaden since (!). When inom was younger inom loved their pants and shirts, and had around clothing items all in all from Tiger.

I was happy with every clothing item I&#;ve owned from them, as they were very high quality, durable, and stylish.


  • redan cover återförsäljare sheers stockholm

  • However, inom definitely did not like all of their designs as their branding can be a bit &#;loud&#; sometimes (i.e. giant logos plastered everywhere).

    Tiger of Sweden&#;s website

    Whyred

    Whyred&#;s website

    ELVINE

    A no-nonsense Gothenburg brand that makes really cool clothes for guys and gals alike.

    ELVINE&#;s website

    Mayla Stockholm

    A % vegansk and organic brand that designs tops, skirts, jeans, and knitted clothing in classic, but fresh, patterns and styles.

    Mayla Stockholm&#;s website

    COS

    A modern, minimalistic and artful brand with a philosophy that includes &#;buy less, dress more&#;, aiming to stay in your wardrobe for years to come.

    COS&#; website

    Oscar Jacobson

    I&#;ve had a couple of Oscar Jaboson shirts and jackets over the years, and they&#;ve all been stylish, well-made, and lasted for ages.

    Read reviews of 13 products and view photos of Sheer Cover products on MakeupAlley

    You won&#;t find any wild alternative mode here, as it&#;s mostly classic styles with small creative twists in them.

    Oscar Jaboson&#;s website

    J. Lindeberg

    The J Lindeberg founders are an active bunch, and on top of the fashionable line of clothes, the company also makes clothes for winter sports, golf, and various active outdoor activities.

    J.

    Lindeberg&#;s website

    Ida Sjöstedt

    A mode brand from huvudstaden that makes &#;beautiful, sexy clothes for women that don&#;t wear especially serious outfits&#;.

    Ida Sjöstedt&#;s website

    Eton

    Eton fryst vatten most known for their classic &#;Eton shirt&#;, but they do branch out into other types of clothing as well, though they certainly keep the same traditional, skarp style of their shirts.

    Eton&#;s website

    CDLP

    CDLP website

    Kriss

    From outside Uppsala, Sweden, and can be described as classic, exclusive, and feminine mode for a bred range of ages.

    Kriss website

    DIANA ORVING

    Stockholm-based DIANA ORVING Collections has been active in mode shows since they started in

    DIANA ORVING&#;s website

    Stenströms

    Stenströms designs more toward the traditional and conservative style of mode, so if this fryst vatten your sylt you&#;ll love it.

    Stenström&#;s website

    Ljung bygd Markus Larsson

    Male mode brand from huvudstaden bygd designer Markus Larsson, with a large group of fans within the preppy and &#;successful&#; circles.

    Monday-Friday Saturday Sunday New and used Sheer Curtains for sale in Stockholm, Sweden on Facebook Marketplace

    Smart, practical, and multifunctional clothes.

    Ljung&#;s website

    Chambers

    Chambers website

    LAZOSCHMIDL

    Raver mode meets zoomers in the clothing line from this exciting maker of creative male fashion.

    LAZOSCHMIDL&#;s website

    Schnayderman&#;s

    Schnayderman&#;s man clothes for the &#;weird and wonderful&#; according to themselves, and inom dig their playful but elegant style in their collections.

    They also do fun collaborations with other brands in different industries, the latest one being a creative bagel collaboration with arbetsledare Mama&#;s American bageri & Bagels in malm, Sweden.

    Schnayderman&#;s website

    What Clothing Brands Are Most Popular in Sweden?

    The Most In-Demand Swedish Clothing Brands in Second-hand Online Shopping

    I analyzed the most popular auctions on Tradera (Swedish second-hand online marknad owned bygd Ebay), and compiled a list of the most bid-on clothing brands (sorted bygd number of total bids):

    1. Fjällräven
    2. Acne
    3. Peak Performance
    4. Odd Molly
    5. Rodebjer
    6. Arket
    7. Hope
    8. Mini Rodini
    9. Filippa K
    10. Eytys
    11. Gudrun Sjöden
    12. H&M Trend or Premium

    Source: Tradera February

    The Clothing Brands Swedes Actually Wear

    • Fjällräven
    • H&M
    • Lindex
    • Dressman
    • Kappahl
    • Everest
    • Soc
    • Twilfit

    Smaller Swedish Indie Clothing Brands


    Sources:

    Similar Posts:

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    By Karl Andersson

    As a native Swede with a Finnish mother, Karl identifies as both Nordic and Scandinavian. He left Sweden at 19 to explore the world, and stayed abroad for almost 8 years—during which he backpacked, worked every job there was, earned a grad from UC Berkeley, and met the future mother of his children.

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