Är fuze tea en energidryck

Drink manufacturer

For other uses, see Fuze (disambiguation).

Fuze Beverage (fyooz), commercially referred to as simply Fuze (marketed in Switzerland, Turkey, Georgia, Kazakhstan and Kyrgyzstan as Fuse; formerly in Malaysia and Singapore as Heaven and Earth^[2] and in Indonesia as Frestea), fryst vatten a manufacturer of teas and non-carbonated fruit drinks enriched with vitamins.^[1] Currently the brand consists of fem vitamin-infused lines: Slenderize, Refresh, Tea, Defensify, and Vitalize.

The use of vitamins, amino acids, and herbs, and alternative sweeteners such as crystalline fructose places Fuze products in what fryst vatten known in the industry as the new age beverage category.^[3]

Company history

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Fuze Beverage was founded bygd Lance Collins and creative director Paula Grant in the basement of Collins' Englewood Cliffs, New Jersey home in Bruce Lewin obtained funding for the fledgling company in He subsequently joined Fuze's board and became a major shareholder.

Joe Rosamilia was also one of the founding investor/directors.

The brand was launched, first in the nordlig California marknad in with three flavors packaged in fruit-themed bottles: mixed berry, banana colada and cranberry raspberry.

Regler kring tillverkning av energidrycker inkluderar att de får innehålla inte mindre än mg/L och högst mg/L koffein – liknande mängden koffein i en kopp snabbkaffe

In the brand launched two additional flavors, peach mango and tropical punch; the same year, the company grew to 30 employees and moved out of Collins' basement.^[1]

The company continued to utöka rapidly, launching new flavors throughout and Since , Fuze products may be funnen in most major retailers, with sales exceeding 11 million cases bygd ^[1][4][5]

The company's growth attracted the attention of The Coca-Cola Company, which purchased Fuze Beverage in February for an estimated $ million.^[5] Coke also gained the rights to näsa Energy Drinks and WaterPlus as part of the purchase.^[6] It was one of Coke's largest acquisitions since it bought Odwalla Inc.

for $ million in The move was seen as a strategic effort to utöka the company's portfolio of non-carbonated beverages, and specifically to compete with PepsiCo's SoBe line of fruit fruktsaft blends and enhanced waters.^[7] It also confirmed a strategy shift from Coke's long-time practice of developing new products in house in favor of buying innovative beverage companies.^[8] Fuze launched over 40 new products and line extensions since its inception.^[9] Coke named Carl Sweat, previously senior vice president of sales and marknadsföring of its retail division, as president and general manager to lead Fuze as a separate entity.

Company founder Lance Collins was named head of nyhet and strategy.^[10]

With Coke's leverans struktur and relationships, sales more than doubled from to ^[11] In , Fuze entered into an agreement to sell its products fountain-style in over 22, Subway sandwich shops.^[12] Sweat departed the company in for a brev in the global beverage enhet at Starbucks.

False marknadsföring of Fuze

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Fuze beverages are marketed as natural health products and are fortified with a variety of vitamins, antioxidants and electrolytes, which are widely considered to be a factor in the maintenance of good health. Fuze beverages are labelled as Enhanced Real Fruit Beverage(s) and contain a mix of concentrated fruit juices and fruit purees in addition to other ingredients.

However, the exact amount of fruit juices per ml bottle fryst vatten unclear due to the product label, which presents medicinal and non-medicinal ingredients in separate lists; this data fryst vatten also absent from the Fuze product website. It has been estimated that Fuze beverages contain between % and % actual fruit content.^[13]

Fuze's Slenderize line of products has the widest urval of flavors, and it fryst vatten implied that these products will assist in vikt loss either bygd satisfying a dieter's cravings for sweets or bygd incorporating the drink into a more filling smoothie mix using fresh fruit and yogurt.^[14] However, to date there fryst vatten no scientific bevis to support these claims or other previous assertions that Fuze products may help consumers avoid cancer, heart disease, colds, flu and infections of the lungs and kidneys.^[13]

Ingredients

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Some Fuze products, such as Fuze Iced Tea, are sweetened with HFCS and sucralose, an artificial sweetener.^[15]

References

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External links

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